Grucox ‘The Science’ Page
This is a portfolio piece. I have not been in contact with Grucox regarding a brief. My goal for this page is to edit the existing text, with a view to simplifying any complex concepts, tackling objections around the product features, moving them to the next phase of the buyer’s journey, and improving formatting for a better reader experience and SEO performance.
* The current text appears first (Original Text), with my edit appearing second (Revised Text).
Original Text
The Science
Using eccentric contractions to create a training modality that gets patients exercising sooner than ever before.
WHAT IS ECCENTRIC TRAINING
During an eccentric contraction, the muscle elongates while under tension due to an opposing force. This muscle action occurs during everyday activities such as lowering a weight, walking down a hill or performing a squat. Rather than working to pull a joint in the direction of the muscle contraction, the muscle acts to decelerate the joint at the end of a movement or otherwise control there positioning of a load.
Studies have shown that Strength training involving both eccentric and concentric contractions increase muscular strength more than training with concentric contractions alone.
In essence, the Grucox Eccentric Trainer is an interactive leg training machine,which allows the user to combine eccentric and concentric exercises, while keeping track of performance data.
This allows the user to optimize his/her training routine in order to achieve maximum strength and endurance gains in the shortest period of time.
The Grucox utilizes Reactive Muscle Conditioning Technology™, a dual direction modal exercise technology which allows the user to combine concentric and eccentric muscle exercises during a single training routine.
This invariably results in a greater improvement in strength, mobility and proprioception – as compared to traditional concentric exercises.
The Grucox employs a state of the art Servo-Drive system, which allows the software to accurately regulate the speed and torque , providing the user with a seamless / optimised experience.
Revised Text
(Title) The Science
(H1) How the Grucox Eccentric Trainer Works
(H2) How The Bike Works
(Body) Eccentric contraction occurs when a muscle lengthens under tension from an opposing force, like when you are hiking down a mountain. This type of muscle movement helps control the position of your joints and decelerate movements.
Studies show that working out with both eccentric and concentric contractions is more effective in building muscle strength than just using concentric contractions.
By incorporating both types of contractions into a workout, you can more effectively target different types of muscle fibres and stimulate a greater range of muscle growth.
This leads to greater muscle strength gains over time. Additionally, eccentric contractions place greater stress on the muscle fibres, which can help to break down muscle tissue and promote the growth of new, stronger fibres.
(H2) The Technology Behind the Grucox Bike
(Body) The Grucox uses Reactive Muscle Conditioning Technology™, allowing for a combination of concentric and eccentric exercises in one training routine, resulting in improved strength, mobility, and proprioception compared to traditional concentric exercises.
Its state-of-the-art Servo-Drive system regulates speed and torque for a seamless, optimized workout experience.
(H2) The Results
(Body) The Grucox Eccentric Trainer is the result of decades of research completed at the Sports Science Institute of South Africa, the country’s leading institute in sports medicine.
The Grucox Trainer enables users to track performance while performing a combination of eccentric and concentric exercises. This optimizes training and results in maximum strength and endurance gains.
Therapists and athletes report a reduction in rehabilitation duration, improved joint and muscle function, and improved athletic performance.
(H2) What The Athletes Say
“The Grucox enables me to train each leg individually with live feedback. I can improve my muscle strength and power while performing rehab. It also allows me to identify exactly up to which point I’m able to absorb a load.” - Wayde van Niekerk, 400m Olympic Champion and World Record Holder
“As a professional rugby player, I have done all sorts of exercises to strengthen my legs, but I can testify with no doubt that I have never experienced something make such a difference both rehab, pre-hab, and high-performance wise as the Grucox!” - Pieter-Steph du Toit, Springbok Rugby Player, IRB World Player Of The Year 2019, IRB Rugby World Cup Winner
“It expedited the process of getting a full range of flexion and extension in my knee and, as a result of the bike I’ve never since struggled with extending or flexing my leg.” - Cobus Reinach, Springbok Rugby Player, IRB Rugby World Cup Winner 2019
(CTA) Grucox is more than just the scientific results. We’re proud of how we’ve helped physiotherapists around the world build their dream practice.
(Button) How Grucox can improve my practice.